Bob Nichols – Moceri Produce
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Bob Nichols

Many years ago I took a job as a buyer with a consumer electronics company. This is where I really got my education in sales. After a short time as buyer, I realized it all too common that my responsibilities did not seem important to many of the sales representatives that would come to see me. Far too often their words and deals were not kept. This lack of follow-through and communication was pretty much the norm at that time.

After two years, I applied for a sales job at a large well known company and was hired. I took my lessons with me of never letting up on my responsibilities to the business community I work for. In the food industry some 30 years later, this work discipline has simply become a part of my life . . . do it the best you can and do it now.